The 2009-2010 edition of " 1 ¢ at a time! " is an all-in-one fundraising campaign. This event aims to make the future of our communities brighter, by helping kids throughout the province of Quebec. The project encourages people to give a little, on a daily basis. This new concept aims to raise the public’s awareness that spare change can actually contribute to financing community projects for local organizations that help young people.