We often say kids are the bedrock of society. In the twenty-first century, kids are increasingly looking for both entertaining and fulfilling activities. However, several community organizations that work with Quebec’s youth lack the resources to  meet  their  multiple needs.  Through the  event " 1 ¢ at a time! " we have the opportunity to participate in a social project and invest in our kids well-being. Give one penny at a time is such an easy gesture that everyone, young and old can contribute!